Introducing Block Patterns
1. It’s Personal
You’re not just sending money into a black hole or general fund — you’re choosing a specific person with a real story. That human connection matters.
It’s the difference between “I donated today” and “I helped Mayla rebuild her home.”
2. It’s Fair
Traditional giving favors those who can write the best pitch or take the saddest photo.
Blu uses equal donation amounts and a rotation system, so everyone gets their shot — not just those who are great at marketing their pain.
3. It Builds Trust and Empathy
Seeing people’s social profiles, reading their stories, knowing they’re real — that creates empathy and understanding.
It reminds you that we’re all human, and that a little help goes a long way.
4. It’s Efficient
Most charities spend 20–40% on admin, advertising, and overhead.
Blu keeps it lean — 95% of donations go directly to the person in need.
That’s peer-to-peer giving at its best: fast, effective, direct.
5. It Scales the Right Way
You don’t need a giant foundation to make a difference. With Blu, millions of small acts of giving can ripple out into huge global change — all powered by regular people giving to other people.
📲 In Blu, P2P Giving Looks Like:
- Swipe through real stories
- Click to give
- See who you helped
- Trust the system (AI + social verification)
- Repeat when you’re ready
It’s as personal and easy as sending $20 to a friend — but instead, you’re changing someone’s life.